Road to MAGIC // Five Favorites

MAGIC: Five favorite labels and designers

Though we had three whole days to be at MAGIC, it still wasn't enough time to see everything. I tried my best to explore as much as I could, and stepped into the booths that intrigued me the most. I'm a sucker for beautiful displays, and all of these appealed to my aesthetic in so many ways.

MAGIC is great because there are so many designers: big and small, new and old, independent and established, American and foreign--I had an awesome time learning about all these labels I had never heard of before.

Here are my five new favorite clothing labels and brands I discovered at MAGIC:

Yumi at MAGIC // Fall 2012

Yumi and Nick & Mo's joint booth caught my eye immediately--perhaps it was the festive, Jubilee-worthy British flag dress on the mannequin. When I browsed through the pieces, I spotted bright reds, cobalts, and teals, mixed in with youthful stripes and polka-dots. I loved the youthful and playful vibe, and wanted to own just about everything. It's was preppy but fresh, and doesn't take itself too seriously.
Jenny Carle Designs at MAGIC // Fall 2012

I happened upon the Jenny Carle Designs booth while speed-exploring the Project show at Mandalay (it was just about closing time and I had less than an hour to walk the floor). The line is feminine, soft, and sophisticated, with beautiful prints and cuts. I liked that the designs are clean and streamlined. She's definitely a designer to watch out for, and I can't wait to see her future designs.

Stop Staring! at MAGIC // Fall 2012

Stop Staring! was one of the first booths I visited at MAGIC, and after I snapped a few photos of the models, I ended up meeting the designer herself. Alicia Estrada is bubbly, enthusiastic, and knows how to dress a woman. Her 50s-inspired wiggle and swing dresses are flattering on just about every body type, and exude sex appeal without being vulgar.
Darling at MAGIC // Fall 2012

Darling's booth was one of the ones I kept visiting over and over again--I kept finding and falling in love with more things each time. The line has a modern vintage feel to it. Intricate details like tiny flower appliques, lace collars, and fine pleats added a special touch to the designs. I even borrowed a couple of their pieces for my Social House Discovery Session discussion (a fashion "show and tell" panel I presented at with a few other bloggers).

A'reve at MAGIC // August 2012

A'reve is exactly that--a dream. Girlie, sweet, delicate, and vintage-inspired with a muted color palette, A'reve has lovely items that will outlive any trend. Ruffled collars, pleated skirts, puff sleeves adorned much of the line.

Also, there were bows. Lots and lots of bows. And you know how I feel about that.

Hope you enjoyed reading about five of my new favorite labels!
Which one is your new favorite?

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