Sretsis Fall 2010: Dreamland

I originally heard about this line from Luphia, but I thought I'd share it with you guys because I am absolutely in love with it! After reading about it on Luphia's blog, I browsed through every single Sretsis design on the site, completely enamored and coveting everything from the Sugar Pink Daisy Vulgary Sunglasses to the Penelope Coat. This label embodies my whole fashion aesthetic (or at least, what I aspire to bring to my own personal sense of fashion): feminine, effortless, playful, and vintage-inspired. Sure, it's a bit out of my price range (for now! haha), but I can dream, can't I?

Stretsis is a collaboration with founder and Parsons grad, Pim Sukahuta and her two sisters ("Stretsis" is actually "sisters" spelled backwards!). Their fall collection, Dreamland, is soft, pretty and completely girlie: think tons of ruching and pleating, ruffles and tiers, scalloped edges, sheer fabrics, heart appliques, and soft neutrals. The photographs are so lovely (and I'm still trying to figure out how they did that exaggerated windblown effect with the hair)! Here are some of my favorite looks:

Pre-order the collection on Maximillia.

Also: Zac Posen for Target is available this Sunday, April 25th! I posted about it in February, so feel free to re-visit the post to view my favorite looks direct from the lookbook.

Thanks so much to everyone who has entered the giveaway so far! You may tweet daily for extra entries, just remember to comment on the post. Just a reminder: giveaway ends on Saturday, so enter if you haven't yet! ;D

Image credits: Maximillia